There is an old personal development adage that says, “Every one of us, in our lifetime, has or will have an idea that could make us millions. The difference between the millionaire and everyone else is the millionaire took action on their inspired idea.”
In our experience this is definitely true. But, there is also a qualifier to this thought that needs to be added:
“You need to make sure that you are acting on the right good idea, at the right time. There needs to be a clear Need that you are fulfilling. Even if the market doesn’t know it yet.”
How do you know if you are fulfilling a need?
You test.
Test to see if what you are offering is attractive enough to enough people, not just your granny.
If you speak to most digital media pros, they will all advise you that it takes three months for there to be enough data to understand who is responding to ads and content, and which messaging is working or not.
So, whether you are a start-up or whether you are considering a new product line or service, three months is a pretty good bench mark for testing something, no matter what the marketing tactic you are using. Factor that into your initial plan, three months flies and its worth the process, before you pour cash into actual R&D or production.
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