A product or service that fulfills a need is not necessarily an instant winner because the market doesn’t always recognise needs as important, exciting, or there is very little loyalty to brand when the need is immediate.
A product or service that only appeals to a want, but has no intrinsic value may win over the short term, but will probably die the death of a fad.
It takes effort, thought and resilience to educate the market and transform a product or service that fulfills a need into something that your customers actually want.
Beware of settling for the boring obviousness of a need or the glitzy emptiness of a fad.
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