As my Oom (Uncle) Geel used to say to us children when we pestered him with whys: “Because, Y is a crooked letter and you can’t make it straight.” Similarly, having our own brand and business WHY, does not mean we have a straight line to everyone in the world with a similar Why. […]
Month: February 2024
Creating Futures – Good or Bad
If we are dealing with a “Need” that the market is unaware of, are we creating a solution or are we adding to the problem? Let us consider a product that is hazardous to the environment or to the general health of humanity. Maybe this product is the waste-product or by-product of some other […]
New Need, Old Need
Continuing with our considerations around the Needs of the market, what sort of need are you catering too? If it is an existing need that everyone is already aware of then it is highly likely that there are a lot of different options available to the market already. Staying ahead when the need is […]
Need, Want or Both
A product or service that fulfills a need is not necessarily an instant winner because the market doesn’t always recognise needs as important, exciting, or there is very little loyalty to brand when the need is immediate. A product or service that only appeals to a want, but has no intrinsic value may win […]