Recently, on the Next MBA programme Jakob Stigler, from Mano Copenhagen, emphasised having a single Metric of Truth to ensure a radical improvement in the effectiveness of marketing. We couldn’t agree more with this philosophy. But this of course begs the next question: “Which metric do you choose?” The answer can feel a bit like […]
Month: September 2023
Can You Measure It?
Everything today is measurable, more so than ever before. We have mounds of data. Anyone who has sat through a media campaign debrief knows there are a ton of metrics that can be fed back, manipulated and interpreted. The question, as the marketing team, is no longer: “Can you measure it?” It is: “What are […]